Decipher reliable COVID-19 related information among college students

On March 11, 2020 the world changed forever. The World Health Organization declared COVID- 19 a global pandemic. Nearly two years later with numerous mutations of COVID-19 and with medical advancements of vaccines we are still living in a pandemic. This project will further decipher reliable COVID-19 related information among college students. With more downtime due to the pandemic and classes being shifted to virtual, more and more students are downloading popular social media apps like TikTok to cope with the lockdown. Many public health related agencies are taking advantage of the opportunity of using TikTok to share COVID-19 related information to the younger generation. Social media platforms such as TikTok, which is a short form video sharing app that allow users to create videos and share them across a community. TikTok users have used this as a creative outlet where one can discuss the pro and cons of vaccines, mask mandates and debatable topic regarding COVID-19. For my project, I am creating a social media marketing campaign on TikTok. TikTok, can easily persuade people opinion based on what they are shown on their For You Page. I will use the cultivation theory to show what you see on TikTok can persuade your opinion regarding COVID-19 and supply you with unreliable information. A required step of completing this project is to perform interviews where college students ask a question in regard to COVID- 19. I would then ask a doctor or a medical professional the correct response. I would upload the interviews to TikTok and use hashtags to reach more college students