Attitudes towards Blockchain Technology in the Hospitality Industry

Blockchain technology has been making its mark globally in the last decade, benefiting different industries through multiple applications. However, the hospitality industry seems to be falling behind on blockchain adoption. The present research has investigated blockchain technology from its technical nature, current benefits and applications across numerous industries to the public opinion on blockchain technology and its potential impact on the hospitality industry, namely hotels. This purpose required the creation of online surveys targeting the general population and hotel employees. Despite its intense development and more frequent global presence, most notably due to its primary application – cryptocurrencies, blockchain technology is still perceived as an emerging technology in the hotel industry. Findings suggest that the general public is slightly more appreciative and experienced in blockchain applications than hotels. Nevertheless, the industry's and public's attitudes regarding blockchain's potential in hotels are mostly aligned. The results support the proposition of blockchain technology supporting hospitality businesses and their stakeholders in many ways. This study could help hospitality professionals realize the possibilities and value of blockchain adoption