New trends of wellness and their impact on luxury hotels rates

The purpose of the paper was to figure out how much value does wellness add to luxury hotels throughout the world. Comparison was made between different groups of hotels in terms of their wellness program. First group of luxury hotels have regular wellness activities such as pool, saunas, spa and some other extra activities, while the other group has a specific medical program that has the whole days organized for customers starting from the food, exercise and medical checks. The research has been done on different countries through the world and the result was mostly expected for most of the regions. To see how much of a value these programs have for luxury hotels, rates per night were measured for all hotels individually. Rates were measured during the peak of the season as well as the off season