RETAIL CROATIAN LOTTERY AND LOTTERY OF BOSNIA AND HERZEGOVINA

U završnom radu se analizira maloprodaja Hrvatske Lutrije d.o.o. te se metodom komparativne analize uspoređuje s Lutrijom Bosne i Hercegovine. Pri tome se uočavaju određene sličnosti i razlike između ovih dviju lutrija. Sličnosti su u tome da obje Lutrije imaju mnogo različitih igara na sreću, kontinuirano ulažu u razvoj novih igara, te djeluju društveno odgovorno kroz razne oblike društveno odgovornog privređivanja, obje lutrije rade na edukaciji igrača. Razlika je u tome što Lutrija Bosne i Hercegovine ima organizirane Lucky Six i Utrke pasa dok u Hrvatskoj Lutriji igrači mogu uplatiti igru putem samoposlužnih terminala HL BOX. Posebno se analizira tržište Hrvatske Lutrije d.o.o. u trogodišnjem razdoblju (2016., 2017. i 2018. godina). Težište završnog rada je na pitanju maloprodaje Hrvatske Lutrije, d.o.o. koja uključuje iste elemente kao i klasična maloprodaja trgovine na malo (od asortimana do komuniciranja s tržištem). Poseban značaj maloprodaji Hrvatske Lutrije d.o.o. daje rasprostranjenost prodajne mreže. Hrvatska Lutrija d.o.o. posebice vodi računa o primjeni društveno odgovornog priređivanja.The final paper analyzes the retail sales of the Croatian Lottery, d.o.o. and the method of comparative analysis is compared with the Lottery of Bosnia and Herzegovina. There are certain similarities and differences between the two lotteries. The similarities are that both lotteries have many different games of chance, continuously invest in the development of new games, and act socially responsible through various forms of socially responsible business, both lotteries work to educate players. The difference is that the Lottery of Bosnia and Herzegovina has Lucky Six and Dog races organized, while in the Croatian Lottery players can pay for the game through HL BOX self-service terminals. Particularly, the Croatian Lottery market d.o.o. over a three-year period (2016, 2017 and 2018). The focus of the final work is on the issue of retail sales of the Croatian Lottery, d.o.o. which includes the same elements as classic retail retailing (from assortment to communication with the market). Particular importance to the retail sale of the Croatian Lottery d.o.o. gives the distribution of the sales network. Hrvatska Lutrija d.o.o. taking particular account of the application of socially responsible organizing