Business negotiation management - methods and relationships in negotiation

Pregovaranje je jedna od najčešćih i najvažnijih aktivnosti suvremenog života, a definira se kao proces u kojem dvije ili više osoba raspravljaju o zajedničkim i konfliktnim interesima s ciljem da se postigne sporazum, temeljem kojega će sve strane imati korist. Od svoga rođenja svakodnevno pregovaramo, a ishod pregovora ovisi o iskustvu, znanju i vještinama pregovaranja. U diplomskom radu želim iskazati važnost i odnose pregovaranja u poslovnom svijetu, kako za pojedinca tako i za radni kolektiv i u konačnici poslovni uspjeh tvrtke. U poslovnoj komunikaciji vrlo je važno izbjegavati sukobe, pokušati predvidjeti i istražiti mogućnosti i potrebe suprotne strane te temeljem navedenih rezultata graditi sposobnost pronalaska alternativnih rješenja koja svima odgovaraju. Osvještavanje pregovora kao strateški važnog poslovnog procesa temelj je za građenje boljih odnosa te stvaranja predispozicija za postizanje sporazuma koji rezultira uzajamnom koristi i u konačnici stvara uspjeh kompanije.Negotiation is one of the most common and important activities of modern life, and is defined as a process in which two or more persons discuss common and conflicting interests with the goal of reaching an agreement that will benefit all parties. We have been negotiating daily since our birth, and the outcome of the negotiations depends on experience, knowledge and negotiation skills. In my thesis, I want to express the importance and negotiation relationships in the business world, for both the individual and the working collective, and ultimately the business success of the company. In business communication, it is very important to avoid conflicts, to try to anticipate and explore the opportunities and needs of the other party, and to build on these results the ability to find alternative solutions that suit everyone. Awareness of negotiations as a strategically important business process is the basis for building better relationships and creating the preconditions for reaching an agreement that results in mutual benefit and ultimately creates company success