ONLINE PR : Graduate paper

Cilj ovog diplomskog rada je istraživanje i upoznavanje Online PR-a i odnosa s javnošću putem interneta. Kao što je poznato, pojavljivanjem interneta, došlo je do dvosmjerne komunikacije između organizacija i njene javnosti. Uz pomoć brzog, jednostavnog i trenutnog pristupa informacijama, internet je omogućio jedinstven utjecaj na način kojim se provode odnosi s javnošću te izrastao u vrlo snažan komunikacijski medij koji profesionalci iz odnosa s javnošću jednostavno ne smiju ignorirati. U diplomskom radu će se upoznati odnos PR-a i marketinga, PR-a i reklamiranja te PR-a i Online PR-a. Nadalje, detaljno se istražuje Online PR kao i Alati i savjeti za provođenje Online PR-a. Upoznati će se međuodnos marketinga i odnosa s javnošću kao i primjeri iz prakse, dobre i loše strane reklamiranja te prednosti i mane PR-a kao i prednosti Online PR-a naspram tradicionalnog PR-a. Detaljnije će se upoznati upravljanje imidžom, odnosi s medijima, upravljanje ljudskim resursima kao i management kriznih situacija. Od alata i savjeta za provođenje Online PR-a upoznati ćemo elektroničke novosti i forume, newsletter, blog, website te newroom.The aim of this thesis is to research and get to know Online PR and public relations via the Internet. As is well known, with the advent of the internet, there has been a two-way communication between the organization and its public. With the help of fast, easy and instant access to information, the Internet has provided a unique impact on the way public relations is conducted and has grown into a very powerful communication medium that public relations professionals simply must not ignore. The thesis will introduce the relationship between PR and marketing, PR and advertising, and PR and Online PR. Furthermore, Online PR is researched in detail as well as Tools and Tips for Conducting Online PR. The relationship between marketing and public relations will be introduced, as well as examples from practice, the good and bad sides of advertising, and the advantages and disadvantages of PR, as well as the advantages of Online PR over traditional PR. Image management, media relations, human resources management as well as crisis management will be introduced in more detail. From the tools and tips for conducting Online PR, we will get to know electronic news and forums, newsletter, blog, website and newroom