POTENTIALS OF MARKETING IN TOURISM IN THE CITY OF OSIJEK THROUGH ANALYSIS OF HOTEL TOURISM : Final paper

Hotelska industrija jedna je od najvažnijih sastavnica šire uslužne djelatnosti, a pruža uslugu turistima koji trebaju smještaj preko noći. Usko je povezana s putničkom industrijom i ugostiteljstvom, iako postoje značajne razlike u opsegu. Općenito govoreći, hotel je zgrada ili objekt kojim se upravlja, a koji gostima nudi mjesto za noćenje, kratkoročno u zamjenu za novac. Hoteli svojom ponudom pridonose ukupnom izlaznom rezultatu dobara i usluga, što čini materijalno dobro. Precizne značajke i usluge koje se pružaju gostima mogu se drastično razlikovati od hotela do hotela, a vlasnici hotela općenito žele privući određenu vrstu kupaca svojim modelom određivanja cijena i marketinškom strategijom ili nizom usluga koje nude. Hotelijerstvo je poslovanje s vlastitim proizvodima i tržištima. Ono mnogim tržištima nudi na prodaju nekoliko različitih proizvoda u raznim kombinacijama.The hotel industry is one of the most important component of the wider service industry, and provides a service to tourists who need overnight accommodation. It is closely related to the travel industry and catering, although there are significant differences in the extent. Generally speaking, a hotel is a building or facility that is managed and that offers guests a place to spend the night, in the short term in exchange for money. With their offer, hotels contribute to the overall output of goods and services, which make material good. The precise features and services provided to guests can vary drastically from hotel to hotel, and hotel owners generally want to attract a certain type of customer with their pricing model and marketing strategy or range of services they offer. The hotel industry is a business with its own products and markets. To many different markets it offers many different products for sale in various combinations