Corporate Social Resposibility and Corporate Governance

U ovom diplomskom radu obrađene su teorijske teme društveno odgovorno poslovanje i korporativno upravljanje. Nakon teorijskog dijela obrađen je bankarski sustav kroz društveno odgovorno poslovanje dok je korporativno upravljanje obrađeno na primjerima Zagrebačke banke i OTP banke. Na kraju je izrađena komparativna analiza dvaju banaka.Cjelinom društveno odgovorno poslovanje su analizirani: odgovorno ponašanje, korporativne društvene akcije, korporativno promoviranje društvenih ciljeva, marketing tvrtke povezan s društvenim ciljem, društveni marketing te korporativnu filantropiju, volonterski rad i društvene poslovne prakse, dok su se u cjelini korporativno upravljanje analizirali: pojam, mehanizmi, sustavi te agencijska teorija, teorija uslužnosti i stakeholderski pristup. Komparativnom analizom utvrđene su sličnosti i razlike dvaju banaka.This master's thesis covers these theoretical topics: socially responsible business and corporate governance. After the theoretical part, the banking system is processed through the socially responsible business while the corporate governance is processed on the examples of OTP and Zagrebačka banka. Eventually, there is also a comparative analysis of two banks.On the one hand, in the section of socially responsible management the topics which are processed are: responsible behaviour, corporate social actions, corporate promotions of social goals, the company's marketing associated with a social goal, social marketing, corporate philanthropy, volunteer work and socially responsible business practices.On the other hand, in the section of corporate governance the topics which are processed are concepts, mechanisms, system, agency theory, service theory and stakeholders approach.By the corporate analysis we established the similarities and the differences between two banks and also the application of theory in practice