Family`s influence on the purchase decision

Proces donošenja odluke predstavlja proces kroz koji prolazi svaki korisnik pri kupovini potrebnih usluga. Proces donošenja odluke o kupcu rijetko je linearan. Kupci obično ne počinju svoje odluke o kupnji u nekoj zacrtanoj točci, te nema kretanja koraka po korak u determiniraju faza kupnje. Kupci često donose odluke o kupnji kroz određeni proces odlučivanja koji obuhvaća proces od spoznaje potrebe do povratnih informacija nakon kupnje i stjecanja iskustva o tome kakva je kupljena usluga. Proizvođači moraju imati strategiju kako uhvatiti kupce na svakoj ulaznoj točki i znati kako se plasirati na tržište u svakoj fazi postupka donošenja odluke o kupnji. Obitelj je ključna komponenta i podrška emocionalnom i egzistencijalnom načinu života svakoga od nas. Ljudi se često u procesu donošenja odluke o kupnji bitnijih stvari konzultiraju s obitelji i traže njihovo mišljenje i podršku u realizaciji svoje odluke. Obitelj je ta koja usmjerava čovjeka da li da donese ispravnu odluku o kupnji te hoće li mu potrebna stvar ili usluga biti od značajne koristi ili je kupnja uzaludna. U tom smislu dobiva se nekoliko neovisnih i objektivnih mišljenja o predmetu kupnje, pa je time i odluka o donesenoj kupnji i racionalnija.The decision-making process is the process that each user goes through when purchasing the necessary services. The customer decision-making process is rarely linear. Customers do not usually start their purchasing decisions at any set point, and there is no step-by-step movement in determining the purchase phase. Customers often make purchasing decisions through a specific decision-making process that includes the process from realizing the need to feedback after the purchase and gaining experience about what the service purchased is. Manufacturers need to have a strategy on how to catch customers at each entry point and know how to market themselves at every stage of the buying decision process. The family is a key component and support to the emotional and existential lifestyle of each of us. People often consult with their families in the process of making a decision to buy more important things and ask for their opinion and support in the realization of their decision. It is the family that directs a person whether to make the right purchase decision and whether the thing or service he needs will be of significant benefit or the purchase is in vain. In this sense, several independent and objective opinions are obtained on the subject of the purchase, so the decision on the purchase is more rational