Management environment

Tema ovog završnog rada je okolina menadžmenta. Shodno tome u prvom je dijelu obrađen pojam okoline menadžmenta te vanjska i unutarnja okolina na koje se okolina menadžmenta raščlanjuje, kao i njihovi elementi. Obrađeni su također i društveno odgovorno poslovanje te interesno–utjecajne skupine koji imaju važnu ulogu u okolini menadžmenta. Budući da se okolina menadžmenta stalno treba nadzirati i analizirati kako organizacija nebi ušla u krizu iz koje je teško izaći, istraženo je i objašnjeno na koji način se okolinu menadžmenta može analizirati. U drugom dijelu rada gore teorijski navedeno primijenjeno je na primjeru Podravka d.d. te je u završnom dijelu poglavlja provedena PESTLE analiza, odnosno analiza vanjske opće okoline. Analizom su utvrđene i snage, slabosti, prilike i prijetnje Podravke d.d. pomoću SWOT analize i TOWS matrice. Budući da se okolina menadžmenta stalno mijenja te utječe na poslovanje organizacije, menadžment bi trebao biti dobro informiran o njoj da bi poslovanje organizacije bilo uspješno.The topic of this graduate thesis is management environment. Accordingly in first part of this thesis the notion of the management environment is processed and also internal and external environment as well as their elements. Processed are also corporate social responsability and interest–influential groups which are important for management environment. Because the management environment needs to be constantly monitored and analyzed as an organization would not get into crisis that is hard to get out it is researched and explained how management environment can be analyzed. In the second part of this graduate thesis theoretically stated above is processed on the example of Podravka d.d. and in the final part of this chapter PESTLE analysis is processed, that is analysis of external general environment. Likewise, with analysis are determined strengths, weaknesses, opportunities and threats of Podravka d.d. using SWOT analysis and TOWS matrix. Considering that management environment is constantly changing and affects on business of the organization, management should bi well acquainted with it to make organization successful