Branding in the hotel industry on the example of the Tru by Hilton hotel

Razvoj brenda u hotelskoj industriji, odnosno brenda općenito je važno, prvenstveno zbog prepoznatljivosti na tržištu i ulijevanja sigurnosti potrošačima, a onda i zbog samog upravljanja hotelom te poslovanja hotela. Brend ostavlja poseban dojam na potrošače, pa oni znaju što mogu očekivati kada izaberu određen brend hotela. Gosti postaju sve zahtjevniji i sve je teže ispuniti sva njihova očekivanja pa se sve više pažnje mora posvetiti ispunjavanju njihovih želja i potreba. Brendiranje nije više samo logo ili slogan, već postaje imovina. Jak hotelski brend može postići održivu diferencijaciju na tržištu te veliku financijsku korist. Predmet završnog rada jest prikazati kako se brend stvara unutar hotelske industrije i pozitivno utječe na poslovanje na primjeru Tru by Hilton brenda.Tru by Hilton hotelski je brend u kojem gosti ne trebaju raditi kompromise između dosljednog, zabavnog i pristupačnog boravka u hotelu, također je jednostavan, duhovan i utemeljen na vrijednosti.Brand development in Hospitality industry is of great importance, primarily because of the market penetration and the strategic positioning and management of the Hotel on the market. Great brand development leaves a great, long lasting impression on the guests and customers so they know what to expect when choosing certain brand. Guests are becoming more demanding and it is getting harder for the Hotels to fulfill all the expectations so the focus is on the guests more than it ever was. Branding is more than just a logo or a phrase, it is becoming a strong, valuable asset to every company. Great Hotel brand can sustain a great financial boost and prosperity. Main topic of this Bachelor Thesis is to show how to create a successful brand that has a positive impact on the business development on the example of Tru by Hilton Hotel brand. Tru by Hilton is a brand that allows guests to take no compromise when choosing between fun, consistent and affordable stay at the Hotel which is simple, spiritual and based on the values of a greater brand – Hilton Hotels