Strategic planning

Završni rad se bavi strateškim planiranjem, koje je danas nezaobilazno u svim segmentima društva i na svim instancama. Strateško planiranje je postalo sastavni dio egzistencije organizacija koje imaju svoje višegodišnje trajanje, kao i kod onih koje su tek u svom osnivanju i začetku. To je iz razloga što je, kroz ovaj vid planiranja, na transparentan način organizacijama i društvu omogućeno stvaranje dugoročnih i kratkoročnih planova, analiza situacije organizacije i okoline u kojoj se nalazi, kao i postavljanje realnih ciljeva koje je moguće ostvariti. Prijeko je potrebno u današnjem vremenu, koje je izuzetno dinamično i praćeno brzim promjenama, omogućiti prilagodbu i učiniti potrebne preinake, ne samo za opstanak organizacije, već i njezin napredak, a sve popraćeno za dobrobit interesnim grupama u organizaciji, vanjskoj okolini, kao i za cjelokupni boljitak društva.The final paper deals with strategic planning, which is today inevitably in all segments of society and at all instances. Strategic planning has become an integral part of the existence of organizations that have their own multi-year duration, as well as those that are still in their founding and inception. This is due to the fact that, trough this type of planning, organizations and society are, in a transparent way, enabled to create long and short-term plans, analyze the situation of the organization and the environment in which it is located, and set realistic goals that can be achieved. In today´s time, which is extremely dynamic and accompanied by rapid change, it is imperative to enable adaptation and make the necessary changes, not only for the survival of the organization, but also its progress; all for the benefit of stakeholders, external environment, and the overall betterment of society