PACKAGING AND DISTRIBUTION OF AGRICULTURAL FOOD PRODUCTS AS PART OF THE MARKETING STRATEGY : Graduate paper

Ambalaža predstavlja sredstvo u koje se stavlja proizvod radi čuvanja tijekom transporta, skladištenja, rukovanja i uporabe (sanduci, kutije, bačve, vreće, staklene posude, tube i dr.). U povijesti su se za čuvanje i prijevoz vina, ulja, meda i drugih proizvoda upotrebljavale keramičke posude, amfore koje su se po prvi put pojavile u Grčkoj, zatim ih preuzimaju Rimljani. Ambalažu je potrebno testirati na situacije koje se mogu očekivati u rukovanju i otpremanju. Neki od osnovnih testova su vibriranje, izloženost temperaturi i vlazi, grubo rukovanje. Često se događa da cijena prijevoza i skladištenja bude niža što ambalaža više zaštićuje, što dovodi do manjih gubitaka i oštećenja. Isto se javlja prilikom utovara, istovara i pohrane ambalaže. Potrošač obično ambalažu odbacuje jer se ista ne koristi prilikom rabljenja proizvoda, izuzetak je ukoliko se upotrebljava za spremanje, skladištenje proizvoda. Ambalaža u novije vrijeme prelazi svrhu zaštite proizvoda, te tako ulazi u sastavni dio dizajna proizvoda. Dizajnom ambalaže nastoji se privući i zainteresirati kupce.Packaging is the means in which the product is placed for storage during transport, storage, handling and use (boxes, boxes, barrels, bags, glass containers, tubes, etc.). Historically, ceramic vessels, amphorae, which first appeared in Greece and were then taken over by the Romans, were used to store and transport wine, oil, honey and other products. Packaging needs to be tested for situations that can be expected in handling and shipping. Some of the basic tests are vibration, exposure to temperature and humidity, rough handling. It often happens that the price of transport and storage is lower the more the packaging protects, which leads to less losses and damage. The same occurs when loading, unloading and storing packaging. The consumer usually rejects the packaging because it is not used when using the product, the exception is if it is used for storage, storage of products. In recent times, packaging goes beyond the purpose of product protection, and thus enters into an integral part of product design. The packaging design seeks to attract and interest customers