Narcissism on Instagram

U teoretskom dijelu rada istražuje se rast i povezanost narcisoidnosti i popularnosti društvenih mreža, poglavito Instagrama, najbrže rastuće društvene mreže u svijetu. U drugom poglavlju analiziraju se pojam i aspekti ličnosti, a u trećem narcizam kao stanje zaljubljenosti u samog sebe, gdje se utvrđuje da osobe koje pate od tog poremećaja karakterizira grandiozan pogled na sebe, nedostatak empatije i stalna potreba za pažnjom. Narcistički poremećaj osobnosti postojao je puno prije Instagrama i društvenih mreža, ali ti danas sveprisutni mediji upravo ohrabruju takvo ponašanje. U četvrtom i petom poglavlju pokazuje se kako u 21. stoljeću osoba kao da ne postoji ako nije prisutna na društvenim mrežama. One utječu na formiranje stavova i mišljenja pojedinaca te promiču neostvarive idealizirane standarde ljepote. Stvorila se potreba za izdvajanjem samo kako bi se privuklo što više pogleda, a Instagram prosječnim ljudima daje priliku postići baš to, samostalno režirajući svoje virtualne živote. Svima je omogućeno da izgledaju bolje, mlađe i privlačnije nego u stvarnosti. Narcisu, čija je jedna od karakteristika grandiozna samoprezentacija, izuzetno je bitno da na svojim fotografijama na društvenim mrežama izgleda savršeno i radi sve kako bi fotografiju doveo do savršenstva pa čak i digitalno modificira svoje tijelo u nadi da će prikriti svoje nesavršenosti. U provedenom istraživanju, uz korištenje Inventara narcistične osobnosti, ispitalo se posjeduje li pretežan broj korisnika društvene mreže Instagram osobine tipičnog narcisoidnog poremećaja osobnosti. Rezultati su potvrdili tri od pet postavljenih hipoteza. Utvrđeno je da žene korisnice Instagrama objavljuju više fotografija sebe nego što to rade muškarci te da većina korisnika Instagrama smatra kako je narcisoidno ponašanje vidljivo na toj društvenoj mreži. Dobivena je i značajna pozitivna povezanost vremena provedenog na Instagramu i narcisoidnog ponašanja. Nije potvrđena jača povezanost intenziteta korištenja mreže Instagram i narcisoidnosti, kao ni hipoteza o svjesnom objavljivanju vlastite iskrivljene stvarnosti.The theoretical part in this paper explores the growth and connection between narcissism and the popularity of social networks, especially Instagram, the fastest growing social network in the world. The second chapter analyzes the notion and aspects of personality, and in the third, narcissism as a state of self-infatuation, where it is found that persons suffering from the disorder are characterized by a grandiose view of themselves, a lack of empathy, as well as a constant need for attention. Narcissistic personality disorder existed long before Instagram and social networks, but omnipresent media today is encouraging such behavior. Chapters 4 and 5 show how in the 21st century a person does not seem to exist if he or she is not present on social networks. They influence the formation of individuals' attitudes and opinions and promote unrealizable idealized beauty standards. There is a need to stand out just to get as many views as possible, and Instagram gives average people the opportunity to achieve just that, by directing their virtual lives by themselves. It allows everyone to look better, younger and more attractive than in reality. Narcissus, whose characteristic is grandiose self-representation, finds it extremely important to look perfect on his or her’s social media photographs and they tend to do their best to bring the photos to perfection, even by digitally modifying their bodies in the hope of concealing her imperfections. In the research conducted, using the Narcissistic Personality Inventory, it was examined whether the overwhelming number of Instagram users possess the characteristics of a typical narcissistic personality disorder. The results confirmed three of the five hypotheses. It has been found that female Instagram users post more photos of themselves than men do, and that most Instagram users find narcissistic behavior visible on this social network. There was also a significant positive association between time spent on Instagram and narcissistic behavior. A stronger correlation between the intensity of Instagram use and narcissism has not been confirmed, nor has the hypothesis of consciously posting its own distorted reality