Ways and motives for self-presentation of young people on Instagram

Cilj ovog istraživanja bio je ispitati načine i motive samopredstavljanja mladih u kasnoj adolescenciji na Instagramu. U istraživanju je sudjelovalo 332 studenta između 18 i 21 godinu, s raznih fakulteta i sveučilišta diljem Hrvatske. Mjerni instrumenti korišteni u istraživanju su: Upitnik potrebe za odobravanjem, prilagođena verzija Upitnika samopredstavljanja na Facebooku, Skala samopoštovanja vezanog uz prijateljske odnose, Skala straha od propuštanja te polustrukturirani intervju. Rezultati koji su analizirani pomoću korelacijske i tematske analize pokazali su da se mladi na Instagramu prikazuju na realan način, socijalno poželjan način te da se upuštaju u eksperimentiranje sa samopredstavljanjem. Motivi za socijalno poželjno predstavljanje su vršnjačko odobravanje, zamišljena publika, samopoštovanje vezano uz prijateljske odnose i strah od propuštanja.The aim of this study was to examine the ways and motives of self-presentation of young people in late adolescence on Instagram. The research involved 332 students between the ages of 18 and 21, from various faculties and universities throughout Croatia. The measurement instruments used in the research are: The Need for Approval Questionnaire, adapted version of The Self-Presentation on Facebook Questionnaire, Friendship-Contingent Self-Esteem Scale, Fear of Missing Out Scale, and semi-structured interview. The results analyzed through correlation analysis and thematic analysis showed that young people present themselves on Instagram in a realistic way, socially desirable way and that they experiment with self-presentation. The motives for socially desirable representation are peer approval, imaginary audience, friendship-contingent self -esteem and fear of missing out