Video Marketing on Social Media

Video je na društvenim mrežama bio prisutan od samog nastanka društvenih mreža, ali je u ovih nekoliko godina doživio veliki rast i popularnost. Uvedeno je jako puno inovacija i alata s pomoću kojih izrada i uređenje videozapisa nije komplicirana. Kako bi se krenulo s izradom videozapisa potrebno je osmisliti strategiju. Naravno, video marketing ima svojih prednosti i nedostataka. S obzirom na veliku popularnost videa, na društvenim mrežama možemo pronaći videozapise različitih sadržaja te uređenja. Nije teško napraviti videozapis i postaviti ga na društvenu mrežu, ali ipak ima dosta izazova s kojima se poslodavac može susresti prilikom izrade videozapisa. Uspješan videozapis je videozapis koji je dobro predstavio svoju marku, poslao dobru poruku i ostao zapamćen od strane gledaoca te potencijalnih kupaca. U budućnosti video marketinga se može očekivati još više inovacija kako napreduje tehnologija te će trgovci još više pokušavati privući svoje kupce raznim videozapisima.The video has been present on social media since the very beginning of social networks, but it has experienced great growth and popularity in these few years. A lot of innovations and tools have been introduced with which the creation and editing of videos is not complicated. In order to start making videos, you need to devise a strategy. Of course, video marketing has adventages and disadventages. Due to the great popularity of videos, we can find videos of various contents and arrangements on social media. It's not hard to make a video and post it on a social media, but there are still plenty of challenges an employer may face when making a video. A successful video is a video that presents it's brand's well, sends a good message and is remembered by viewers and potential customers. In the future of video marketing, even more innovation can be expected as technology advances, and retailers will try even harder to attract their customers with a variety of videos