STRATEGIC MANAGEMENT IN METROPOLIS TOURIST d.o.o.

Kroz ovaj rad detaljno je opisan strateški menadžment i strateška analiza. Istaknuta je važnost i uloga strategije koja nam daje odgovor na pitanje u kojem smjeru želimo ići i kako tamo stići. Određivanje strategije nije nimalo lagan zadatak, to je plan koji sadrži sve glavne organizacijske ciljeve, politike i aktivnosti koje su povezane u jednu cjelinu. Definiran je strateški menadžment i opisan proces njegovog provođenja. Strateški menadžment je dugotrajan i kontinuiran proces koji se odvija paralelno sa svim ostalim aktivnostima u poduzeću. Rad obuhvaća stratešku analizu, definiciju, strukturu, ulogu i primjer.Through this paper it can be noticed a detailed description of strategic management and strategic analysis. Important role of strategy is stressed and it gives us the answer to the question in which direction company wants to go and how to get there. Defining the organization`s strategy isn`t an easy task, it`s a plan that includes all major organizational goals, policies and activities which are conected into a single unit. Strategic management is defined along with it`s implementation process. Strategic management is a long and continuous process that takes place simultaneously with all the other activities inside the company. This work includes strategic analysis, definition, structure, role and example from practice