PURPOSE, TASKS AND PROCESS OF STRATEGIC MANAGEMENT IN GENERAL HOSPITAL ZABOK AND HOSPITAL OF THE CROATIAN VETERANS

Menadžment je proces oblikovanja i održavanja okoline u kojoj pojedinci radeći zajedno efikasno ostvaruju izabrane ciljeve. Strategijski menadžment predstavlja skup upravljačkih aktivnosti koje se odnose na oblikovanje, provedbu, razvoj i kontrolu strategije organizacije. Jedan od glavnih izazova strategijskog menadžmenta proizlazi iz konstantne potrebe za upoznavanjem svoje okoline, kako poslovne, tako i opće, u kojoj se organizacija razvija i raste. Ta okolina konstantno pruža prilike, mogućnosti i prijetnje ili ograničenja. Opća bolnica Zabok predstavlja jednu od najvažnijih i najznačajnijih zdravstvenih ustanova na području Zaboka u kojoj je vidljiva primjena procesa strategijskog menadžmenta.Management is the process of designing and maintaining an environment where individuals work together to effectively achieve their chosen goals. Strategic management is a set of management activities related to the formulation, implementation, development and control of an organization's strategy. One of the main challenges of strategic management stems from the constant need to know its environment, both business and general, in which an organization develops and grows. That environment constantly provides opportunities, opportunities and threats or constraints. General Hospital Zabok and Hospital of the Croatian Veterans represent one of the most important and significant health care facilities in the Zabok area, where the application of the strategic management process is visible