UTJECAJ PANDEMIJE NA POTRAŽNJU ZA ŽIVOTNIM OSIGURANJEM : Diplomski rad

Glavni cilj ovog rada bio je istražiti utjecaj pandemije Covid-19 na potražnju za životnim osiguranjem. Za empirijski dio istraživanja podaci su prikupljeni metodom anketiranja na uzorku od 177 ispitanika i nakon toga obrađeni u statističkom programu. Nakon provedenog ispitivanja donosi se zaključak da se podhipoteza kojom se pretpostavlja da pandemija Covid-19 pozitivno utječe na potražnju za životnim osiguranjem, odbacuje. S druge strane, podhipoteza kojom se pretpostavlja da pandemija Covid-19 negativno utječe na potražnju za životnim osiguranjem djelomično se prihvaća kao istinita. Slijedom rezultata ispitivanja postavljenih podhipoteza donosi se zaključak da se glavna hipoteza rada H1 kojom se pretpostavlja da pandemija Covid-19 ima utjecaj na potražnju za životnim osiguranjem, odbacuje.The main objective of this paper was to investigate the impact of the Covid-19 pandemic on life insurance demand. Data for the empirical part of the research were collected by the method of surveys on a sample of 177 respondents and then analyzed in the statistical program. After conducting the study, it is concluded that the sub-hypothesis which assumes that the Covid-19 pandemic has a positive impact on the demand for life insurance is rejected. On the other hand, the sub-hypothesis that the Covid-19 pandemic negatively affects the demand for life insurance is partly accepted as true. Following the results of testing the sub-hypotheses, it is concluded that the main hypothesis of H1's work, which assumes that the Covid-19 pandemic has an impact on life insurance demand, is rejected