Traditional trades/crafts as the basis for city development and bearers of contemporary tangible and intangible heritage

Tradicionalni obrti, odnosno preciznije tradicijski i umjetnički obrti su predmet istraživanja ovog rada. Osnovni cilj rada je istražiti kakvu su ulogu imali obrti u razvoju grada nekada te koja je njihova uloga i potencijal u današnje vrijeme. U radu će se kronološki isportretirati i proučiti razvoj i značaj obrta kroz povijest grada s naglaskom na tradicijske i umjetničke obrte. Obrtnički rad je stvorio kulturnu tradiciju Zagreba koja je danas njegova baštinska osnova i dio identiteta. Sukladno tome, cilj rada je i dati osvrt na obrtničku ostavštinu u vidu materijalne i nematerijalne baštine. Jedan od ciljeva je utvrditi mogućnost primjene i razvoja kulturne baštine u funkciji turizma, te sustavnog uključivanja obrtničke tradicije u kreiranje i osmišljavanje turističke ponude Zagreba, kao vrijednog resursa za jedinstveni turistički proizvod. Sukladno definiranim ciljevima u radu će biti korišteni podaci prikupljeni konzultiranjem relevantne znanstvene i stručne literature, kao i oni dobiveni vlastitim istraživanjem putem kartiranja, anketiranja građana i intervjua s tradicijskim obrtnicima u svrhu stvaranja potpunije slike današnjeg poslovanja obrta. Na temelju dobivenih rezultata, a uzimajući u obzir gore navedeno, iznesene su mogućnosti za poboljšanje i daljnji razvoj preostalih tradicijskih obrta, kao i njihovu zaštitu i revitalizaciju.The main goal of this paper is to investigate what role did the crafts have in the past, and what that role is today. The paper will chronologically portray and study the development and importance of crafts throughout the history of the city with an emphasis on traditional and artistic crafts that are the main topic of the paper. Craft work has created the cultural tradition of Zagreb, which is today its heritage base and part of its identity. Accordingly, the aim of this paper is to give an overview of the craft legacy in the form of tangible and intangible cultural heritage. One of the goals is to determine the possibility of applying and developing cultural heritage in the function of tourism, and the systematic inclusion of craft tradition in creating and designing the tourist offer of Zagreb as a valuable resource for a unique tourist product. In accordance with the defined objectives, the paper will use data collected by consulting relevant scientific and professional literature, as well as those obtained by own research through mapping, surveying citizens and interviewing traditional craftsmen to create a more complete picture of today's business. Based on the obtained results, and considering the abovementioned, the possibilities for improvement and further development of the remaining traditional crafts, as well as their protection and revitalization are presented in this paper