Analysis on the Organizational Environment: The Case of Gligora

Danas je okruženje poduzeća u većini industrija jako kompleksno, konkurentno i podložno čestim promjenama koje se moraju pratiti i implementirati u poduzeće kako bi ono moglo uspješno poslovati na tržištu. U radu su pojašnjeni unutarnji i vanjski faktori oblikovanja organizacije, analiza industrije, općenite informacije o modelu pet sila. Okruženje je analizirano na primjeru Sirane Gligora. Sirana Gligora najnagrađivanija je sirana u Hrvatskoj, ali i jedna od najnagrađivanijih sirana u svijetu sa dugom tradicijom te bogatim i širokim asortimanom proizvoda koji se uspješno prodaju u restoranima i trgovinama diljem Hrvatske ali i svijeta. Danas u Sirani Gligora radi oko 50 – ak djelatnika od radnika u proizvodnji, tehničkog tima, osoba zaduženih za marketing do prodavača koji su iznimno predani svom poslu te o kojima ovisi uspjeh Gligore. Cilj rada je prikazati važnost faktora oblikovanja organizacije s naglaskom na primjenu Porterovog modela u industriji u svrhu utvrđivanja bolje konkurentske prednosti i pozicioniranja na tržištu. Radom se želi skrenuti pažnja na važnost i aktualnost teme , a potom na temelju toga napraviti empirijski dio Porterovog modela pet sila na primjeru prehrambene industrije. Prehrambena industrija djeluje u dinamičnom okruženju, stoga je bitno neprestano pronalaziti nove načine za ostvarivanje konkurentske prednosti, a Porterov model je koristan i primjenjiv za analizu industrije, okruženja i daljnje zaključke.Today, the company's environment in most industries is very complex, competitive and subject to frequent changes that must be monitored and implemented in the company in order for it to operate successfully in the market. The paper explains the internal and external factors shaping the organization, industry analysis, general information about the five forces model. The environment was analyzed on the example of Gligor Sirana. Gligora cheese factory is the most awarded cheese factory in Croatia, but also one of the most awarded cheese factories in the world with a long tradition and a rich and wide range of products that are successfully sold in restaurants and shops throughout Croatia and the world. Today, Gligora Sirana employs about 50 employees, from production workers, technical team, people in charge of marketing to salespeople who are extremely dedicated to their work and on whom Gligora's success depends. The aim of this paper is to show the importance of organizational shaping factors with emphasis on the application of the Porter model in industry in order to determine better competitive advantage and market positioning. The paper seeks to draw attention to the importance and topicality of the topic, and then on this basis to make an empirical part of Porter's model of five forces on the example of the food industry. The food industry operates in a dynamic environment, so it is essential to constantly find new ways to gain a competitive advantage, and Porter’s model is useful and applicable for analysis of the industry, the environment, and further conclusions