Sports Tourism in Split : Masters Thesis

Turizam je putovanje u svrhu rekreacije, ugode ili posla i najčešće je ograničenog trajanja. Sportski turizam je oblik turizma gdje se turisti privlače sportsko rekreacijskim sadržajima uz aktivni odmor umjesto uobičajenog pasivnog oblika odmora. Prema vrsti sportske atrakcije razlikuje se aktivni sportski turizam, manifestacijski sportski turizam i povijesni sportski turizam. Spoj turizma i sporta pridonosi značajnom povećanju svjetske turističke bilance. Sportski turizam je u Hrvatskoj prepoznat kao poseban oblik turističke ponude koji doprinosi ukupnom razvoju zemlje. Sport danas ima sve veću ulogu u promociji destinacije. Grad Split ima veliki potencijal u sportskom turizmu, no još uvijek ne postoji razvijen sportski proizvod. Za uspješniju turističku destinaciju treba znatno investirati u sportsku infrastrukturu. Potreban je sustavan pristup ovom problemu kroz strategiju razvoja grada Splita uz suradnju javnog sektora, sportskih organizacija, turističke zajednice i hotela.Tourism is a trip for the purpose of recreation, pleasure or work and is usually of duration. Sports tourism is a form of tourism where tourists are attracted by sports and recreational facilities with active vacation instead of the usual passive form or vacation. According to the type of sports attraction, there is a difference between active sports tourism, event sports tourism and historical sports tourism. The combination of tourism and sports contributes to a significant increase in the world’s tourism balance. Sports tourism is recognized in Croatia as a special form of tourist offer that contributes to the overall development of the country. Sport today has an increasing role in the promotion of destination. The city of Split has great potential in sports tourism, but there is still no developed sports product. For a more successful tourist destination, significant investment should be made in sports infrastructure. A systematic approach to this problem is needed through the Split City Development Strategy, with the cooperation of the public sector, sports, organizations, the tourist board and hotels