Social responsibility in the strategic orientation of marinas

U radu se istražuju mogućnosti primjene društvenog odgovornog poslovanja pri čemu su u središtu istraživanja nautičke luke, odnosno marine. Marine u Republici Hrvatskoj imaju veliku ulogu u gospodarskom, društvenom i ekološkom razvoju. Rast potražnje za nautičko turističkim sadržajima u Hrvatskoj nameće potrebu za modernizacijom cjelokupne ponude marina te redovitim praćenjem trendova koji se svakodnevno izmjenjuju na tržištu. Primjenom koncepta društveno odgovornog poslovanja koji će zadovoljiti potrebe zaposlenika, nautičara i vlasnike plovila stavlja se poseban naglasak na brigu za okoliš, čime marine razinu i kvalitetu svojih usluga dižu na višu razinu poslovanja.The work investigates the possibilities of applying socially responsible business, focusing on nautical ports and marinas. Marinas in the Republic of Croatia play a major role in economic, social and environmental development. The growth of demands for nautical and tourist facilities in Croatia imposes the need to modernize the entire offer of marinas and to regularly monitor the trends that change on the market on a daily basis. By applying the concept of socially responsible business that will meet the needs of employees, boaters and boat owners, special emphasis is placed on caring for the environment, which raises the level and quality of its services to a higher level of business