Use of Neuromarketing in the Business Market

U današnje doba, razvitkom tehnologije razvija se i tržište koje se konstantno mijenja. Na njemu se izmjenjuju nove organizacije, industrije i proizvodi. U prošlosti nije bilo toliko promjena, inovacija i reinovacija proizvoda ili usluga. Potrošač je imao znatno manji izbor od današnjeg, pa je lakše bilo i zadovoljiti njegove potrebe i istaknuti se među konkurencijom. Danas, potrošač na izbor ima sve veću dostupnost proizvoda ili usluga iste vrste pošto je tržište jako zastupljeno. Zbog velikog izbora, postalo je teže odrediti i istraživati potrošačevo ponašanje, želje i potrebe. U tome nam pomažu marketinška i neuromarketinška istraživanja, kojima je primarni cilj istražiti potrošača. Kako bi se diferencirale od konkurencije, organizacije moraju naći taktičke načine za to. Implementiranjem marketinga i neuromarketinga, te marketinških i neuromarketinških istraživanja u poslovanje organizacije mogu se postići mnogobrojni pozitivni efekti.Today,with technological development the market is also developing and constantly changing. It exchanged many new organisations, industries and products. In the past, there haven't been so many changes, innovations and reinnovations of goods or services. The consumer had much less choice than today's, so it was easier to satisfy his needs and to distinguish organisation from competition. Today, the consumer has an increasing availability of goods or services of the same kind as the market is highly represented. Because of various choices, it became harder to determine and investigate consumer behaviour, desires and needs. We are assisted in this by marketing and neuromarketing research, whose primary aim is to investigate the consumer. To differentiate themselves from competition, organisation must find tactical ways to do so. By implementing marketing and neuromarketing, as well as marketing and neuromarketing research into the orgaization's business activities, many positive effects can be achieved