Camping Tourism and Characteristics of the Tourist Supply of Camping Tourism in Istria

Turistička putovanja s vremenom su postala sve vaţnija stavka u čovjekovom ţivotu te se rast i razvoj turizma kroz godine počinje promatrati kao sve značajniji čimbenik u društvenom i gospodarskom sustavu. Rastom broja populacije širile su se i nove ţelje i preferencije te su se pratili novi trendovi i implementirali novi turistički proizvodi. Time se razvijaju novi selektivni oblici turizma kako bi se zadovoljila segmentirana potraţnja. Jedan od zastupljenijih oblika selektivnih vrsta turizma je kamping turizam, koji se od svojih početaka do danas dosta promijenio i modernizirao. Njegova suština ostala je i dalje ista, a to je boravak i odmor u prirodnom okruţenju i miru. Moderni kampisti traţe dodatne aktivnosti i sadrţaje koji će obogatiti njihov boravak u kampu čime će i sam doţivljaj biti veći i kompletniji. Kroz ovaj rad prikazane su osnovne značajke kamping turizma te su predstavljeni dobri primjeri praske razvoja odabranih kampova iz Istarske ţupanije, najrazvijenije regije u kamping turizmu u Hrvatskoj. Usporedbom navedenih primjera kampova vidi se kako su zajednička obiljeţja istarskih kampova usmjerena na ulaganje i modernizaciju strukture smještaja, uz istovremenu osviještenost o prirodnom okolišu i nastojanje da se ono valorizira i očuva i takvo predstavlja destinaciju. TakoĎer, kreiranje dodatnih turističkih sadrţaja i aktivnosti za goste tijekom njihova boravka u kampu postaju danas nezaobilazni dio ponude, čime se istarski kampovi svakako mogu pohvaliti pa čak i konkurirati nekim kampovima na svjetskoj razini. Kvalitetnim smještajem i gastronomskom ponudom te ponudom dodatnih aktivnosti današnji kampovi nastoje se što bolje pribliţiti novim gostima i ostaviti što bolji dojam postojećim. Radom je potvrĎena postavljena hipoteza kojom se kamping turizam smatra jednim od najzastupljenijih selektivnih oblika turizma u Istarskoj ţupaniji te ima mnogo potencijala i mogućnosti za daljnji rast i razvoj.Over time, tourist trips have become the most important item in a person's life, and the growth and development of tourism over the years are beginning to be viewed as increasingly important factors in the social and economic system. With the growth of the population, new wishes and preferences spread, and new trends were followed and new tourist products were implemented. This develops new selective forms of tourism to meet segmented demand. One of the represented forms of selective types of tourism is camping tourism, which has changed and modernized a lot since its beginnings. Its essence has remained the same, and that is staying and resting in a natural environment and peace. Modern campers are looking for additional activities and facilities that will enrich their stay in the camp, which will make the experience bigger and more complete. This paper presents the basic features of camping tourism and presents good examples of the development of selected campsites from the Istrian County, the most developed region in camping tourism in Croatia. A comparison of these examples of camps shows that the common features of Istrian camps are aimed at investing and modernizing accommodation structures, while raising awareness of the natural environment and the effort to valorize and preserve it and thus represent a destination. Also, the creation of additional tourist facilities and activities for guests during their stay in the camp today is an unavoidable part of the offer, which Istrian camps can certainly boast of even competing with some campsites worldwide. With quality accommodation and gastronomic offer, offering additional activities, today's camps try to be as close as possible to new guests and leave the best possible impression on existing ones. This paper confirms the hypothesis that camping tourism is considered one of the most common selective forms of tourism in the County of Istria and has many potentials and opportunities for further growth and development