Development of Rural Tourism in Istria

Zbog niza problema u kojima se masovni turizam našao krajem 20. stoljeća poput onečišćenja te zagušenja kapaciteta, došlo je do pojave selektivnog turizma, kao njegove suprotnosti, ako je masovni turizam koncept razvoja turizma u kojemu turist kao pojedinac nije prepoznat, u tzv. selektivnom turizmu on to jest, najvažnija karakteristika selektivnog turizma je postavljanje turista u fokus istraživanja i oblikovanja ponude i turističkih proizvoda prema njegovim potrebama i željama. U takvo profiliranom turizmu, on postaje osnovni subjekt prepoznat po imenu i prezimenu. Jedan od najraširenijih selektivnih oblika turizma bez sumnje jest upravo ruralni turizam. Ruralna područja s uređenim poljima predstavljaju idealni krajolik koji zadivljuje i osvaja gradsko stanovništvo različite životne dobi. Ruralni turizam zadire u dva gospodarska sektora, turizam i poljoprivredu koji zajedno oblikuju specifičnu turističku ponudu. Turizam na seljačkim gospodarstvima najrazvijeniji je na području Istarske županije. Ruralni turizam u Istri razvija se na njenom ruralnom prostoru unutar njenih prirodnih i kulturnih resursa. Prostor ruralne Istre zauzima 81, 6 % njezine površine, karakterizira ga velika bio i društvena različitost, što predstavlja ogromni potencijal za razvoj ruralnog turizma. To su uzrokovali povoljni prirodni preduvjeti kao što je ugodna sredozemna klima, nezagađenost zraka i vode, uvjeti za rekreaciju i razonodu, prirodne ljepote, odsudnost buke, intimnost, očuvana priroda također i očuvanost građevinskog i socio-kulturnog naslijeđa. Vrlo je važna i blizina emitivnih tržišta što svakako ide u korist turističkom razvoju. Ponuda rekreacijskih sadržaja je također više nego zadovoljavajuća – od 11 brdskih, 9 family & recreation i 15 cestovnih staza što je ukupno oko 2600 km, zatim niz predivnih pješačkih staza, 8 konjičkih centara te bezbroj drugih aktivnosti. Ruralna Istra ponosi se vrhunskom enogastronomskom ponudom a moderan, novi turist danas traži mir, autentičnost, čistu prirodu, gostoljubivost, tradicionalne specijalitete koja prate brojna autohtona vina te sukladno s time ruralna Istra u potpunosti zadovoljava ove kriterije svojom ponudom i kapacitetima. Razvojem gastronomije se omogućava kvalitetna revitalizacija unutrašnjosti Istre, te diversifikacija istarske turističke ponude, što direktno utječe na produženje turističke sezone. Za razvoj i ostvarivanje ruralnog turizma u Istri zaslužno je dobro korištenje atraktivnih, prometnih, prihvatnih i drugih činitelja, s kojima se racionalno postupa s ciljem ostvarivanja najvećih učinaka.Due to a number of problems in which mass tourism appeared at the end of the 20th century such as pollution and congestion of capacity, there was the emergence of selective tourism, as its opposite, if mass tourism is a concept of tourism development in which tourists as individuals are not recognized, but in selective tourism he is , the most important characteristic of selective tourism puts the tourist in the focus of research and design of offers and tourist products according to his needs and desires. In such profiled tourism, it becomes the basic subject recognized by name and surname. One of the most widespread selective forms of tourism is without a doubt rural tourism. Rural areas with landscaped fields represent an ideal area that amazes and conquers the urban population of different ages. Rural tourism touches on two economic sectors, tourism and agriculture, which together shape a specific tourist offer. Tourism on farms is most developed in the Istria County. Rural tourism in Istria is developing in its rural area within its natural and cultural resources. The area of rural Istria occupies 81.6% of its area, it is characterized by great bio and social diversity, which represents a huge potential for the development of rural tourism. This was caused by favorable natural conditions such as a pleasant Mediterranean climate, air and water pollution, conditions for recreation and leisure, natural beauty, the absence of noise, intimacy, preserved nature and the preservation of architectural and socio-cultural heritage. It is very important and close to the emitting markets, which certainly benefits tourism development. The offer of recreational facilities is also more than satisfactory - from 11 mountain trails, 9 family & recreation and 15 road trails, which is a total of about 2600 km, then a number of beautiful hiking trails, 8 equestrian centers and countless other activities. Rural Istria is proud of its top enogastronomic offer and modern, new tourists today are looking for peace, authenticity, pure nature, hospitality, traditional specialties that accompany many indigenous wines and accordingly rural Istria fully meets these criteria with its offer and capacity. The development of gastronomy has enabled a quality revitalization of the interior of Istria, and the diversification of Istrian tourist offers, which directly affects the extension of tourist seasons. For the development and realization of rural tourism in Istria, it is deserving of good use of attractive, traffic, reception and other factors, which are rationally handled with the aim of achieving the greatest effects