This paper offers a critical analysis of the conclusions of the most recent research in the field of social psychology and positive psychology, with a special focus on Jonathan Haidt’s conclusions published in his acclaimed book The Happiness Hypothesis (2006). Various factors contributing to subjective feelings of happiness are considered and assessed on the background of what modern research has come to call a ‘divided self,’ reflecting the dynamic and often conflicting relationship between the human rational ego and his/her emotions and internal (often subconscious) drives. While our individual genetic predispositions have a substantial impact on the way we feel and act, intentional mind-focusing techniques, proper types of psychotherapy...