Creation of social innovation in rural areas

Social innovations are recognized as one of the most promising innovations in solving social problems in rural areas. When assessing the creation of social innovation, it should be noted that not only the goal and the result but also the whole process of creation of social innovation is important. The analysis of theoretical and practical research has revealed that traditional methods of solving problems in rural areas are not working, which consequently leads to search for innovative solutions. The most obvious social problems in rural areas, such as an aging society, youth departure, lack of breakthrough and innovative ideas, etc. can be noticed when assessing factors of social environment. At this stage, the solutions sought through the prism of social innovation can become those that will ensure the wellbeing of the rural area and support people living there. Social innovation is widely spread at the level of the European Union; however, in Lithuania, social innovation is taking just the first steps. The article analyses the case of Sėlynė village in Rokiškis region, during which social innovation that succeeded to unite rural community has been created. The article aims to analyse the process of creation of social innovation in rural areas from the theoretical point of view and to present the case of Sėlynė village of Rokiškis region. The main problem is the complex understanding of the creation process of social innovatio