How do massive events that are organized in museums territory effect museums popularity in Kaunas region.

Šiame straipsnyje pateikiama Kauno regiono muziejų lankomumo ir juose vykdomų renginių situacijos analizė, ją papildo muziejų specialistų bei asmeninės įžvalgos ir pasiūlymai. Tyrimo aktualumas grindžiamas per paskutinį dešimtmetį stipriai išaugusiu masinių renginių skaičiumi ir augančia muziejų teritorijų niokojimo problema. Situacijos vertinimas atliekamas apžvelgiant paskutiniųjų penkerių metų viešai prieinamą statistiką. Siekiant išsiaiškinti masinių renginių daromą įtaką lankomumui, apžvelgiama paskutiniųjų penkerių metų lankomumo statistiką. Siekiant sužinoti, kurie muziejai yra pajėgūs organizuoti masinius renginius, apžvelgiama muziejų lauko ekspozicijų užimamo ploto statistika. Pateikta anketinė apklausa, į kurios klausimus atsakymus pateikė trijų Kauno regiono muziejų (Kauno IX forto muziejaus, Kauno miesto muziejaus, Vytauto Didžiojo karo muziejaus) specialistai. Anketinės apklausos rezultatai susisteminti, pateiktos asmeninės išvados ir pasiūlymai.This article presents Kaunas region museums attendance and events that are organized in museums territory situation analysis. It is also accompanied by museums specialists thoughts and ideas about this exact subject. This analysis is important because of fastly growing massive events industry and because of the damage that is caused for museums after the event. Situation analysis is done by checking last five years statistics that is easily obtained from public servers. In order to understand how the situation has changed in the last five years attendance, territory size and number of events in museums statistics has been checked. Also, museum specialists from three Kaunas region museums (Kaunas IX fort museum, Kaunas city museum and Vytautas the Great war museum) has been asked to answer five questions presenting their ideas about the subject. The article is presented with these conclusions: 1. Theoretical part presented keywords of the subject (massive event, museum classification, museum popularity factors). After finishing theoretical analysis it became possible to proceed with the actual statistical analysis; 2. Kaunas region museums events analysis has shown which museums can organize most events. After comparing it to attendance analysis it was easy to prove that the more events museum is organizing, the bigger attendance it has; 3. Kaunas region museums attendance analysis has shown which museums are the most popular ones by attendance (national M. K. Čiurlionis museum, open-air museum of Lithuania); 4. Kaunas region museums outside territory analysis have shown which museums can organize massive events. In total 10 museums are capable to do this; 5. Five questions presented to museum specialists have shown that they think that massive events actually increase museum popularity. Also, they stated that it comes not only with positive but also with negative impact. Museum specialists presented ideas on how to decrease negative effects and optimize projects inside museum territory