Peculiarities of travel consumers behaviour

One of the main indicators of tourism development and benefit value is the stream of tourists. Lithuania has many possibilities to develop tourism, but they are not exhausts comparing with other country tourism situation. One of the main problems is that tourism organisations don’t study customers’ behaviour. The article analyse the peculiarities of travel behaviour as important indicator to understand tourists’ choice reasons to travel, tourists needs in the destination place. The authors of article created the model of tourist behaviour, which covers the main peculiarities: motivation, needs, factors and so on