Approach of employed women and businesswoman to factors promoting women's entrepreneurship

Pagrindinis straipsnio tikslas – išanalizuoti, kokie veiksniai skatina samdomų darbuotojų moterų ir verslininkių verslumą, bei pateikti rekomendacijas, kokias sąlygas reikėtų pagerinti ar kokių priemonių reikėtų imtis valstybei vystant moterų verslumo ekosistemą. Tyrimui atlikti buvo naudotas mokslinės literatūros analizės metodas. Kiekybinis tyrimo metodas panaudotas apklausiant samdomas darbuotojas moteris ir verslininkes iš įvairių Lietuvos miestų. Išanalizavus samdomų darbuotojų moterų ir verslininkių verslumo teorinius aspektus, buvo nustatyti pagrindiniai veiksniai, kurie skatina moterų verslumą, kurie nežymiai skiriasi lyginant samdomas darbuotojas moteris ir verslininkes.Women entrepreneurship is a new area for scientific research. The differences between female employees and female entrepreneurs in the context of the factors that encourage and promote women entrepreneurship are not analyzed. That defines the problem of this article. Quantitative research of Lithuanian female employees and female entrepreneurs and recommendations on the improvement of public policy for the promotion of women entrepreneurship reflect the practical implications. Purpose of this article – to examine the characteristics of female employees and female entrepreneurs in the context of women entrepreneurship, analyze, what factors encourage and promote women entrepreneurship and give recommendations on the improvement of public policy for the promotion of women entrepreneurship. Design/methodology/approach – there had been used scientific literature deduction (drawing conclusions from the available information), analysis (obtained data analyzed separately), analogy (comparison of data with each other), generalization (the main features complex generalization), induction (from individual elements went to a general conclusion), comparison methods. Quantitative research method had been applied by questioning female employees and female entrepreneurs in various cities of Lithuania. Research was carried out using questionnaire, which was filled by 258 female employees and female entrepreneurs. After analyzing the theoretical aspects of female employees and female entrepreneurs in the context of women entrepreneurship, there were introduced the factors, that encourage and promote women entrepreneurship. As the results of quantitative research showed, those factors differ not so much between female employees and female entrepreneurs. The research is limited to questioning female employees and female entrepreneurs in Lithuania, nevertheless it is sufficient for satisfying the purpose of the research and producing the recommendations on the improvement of public policy for the promotion of women entrepreneurship. This research suggests that existing public policy instruments fail to promote women entrepreneurship. It suggests instrument recommendations for facilitating the promotion of women entrepreneurship through public policy