Gender and the market for modern art in the United States

Between the inter-war years and 1960s, there was a radical shift in the art market status of modern art in the United States. This was not simply a matter of time. This article argues that there was a re-gendering of the discourse of art patronage in America, with modern art being re-presented—as never before—to the potential collector as being if not masculine then ‘not feminine’. It is argued that the Museum of Modern Art, New York, explicitly set out to re-gender collecting discourse as part of its overall aim of enhancing the status of modern art in America