title: The influence of advertising without message recall: the implicit effects of brand mere exposure ; Abstract: The experiment reproduces the advertising influence conditions when the consumers, at the time to buy, do not remember the messages seen very quickly, several days before. By mobilizing the concepts of implicit attitude and implicit memory, this research studies the implicit effects of mere exposure of new brand, seven days later, when the subjects forgot to have been beforehand exposed. When the subjects think that they see the brand for the first time, the mere exposure makes positive the initially moderate evaluations. The positive and negative initially attitudes become more accessible. If one says to the subjects that the...
Abstract Thanks to an experimentation, this research studies the effects of two broadcast sponsorshi...
Abstract Thanks to an experimentation, this research studies the effects of two broadcast sponsorshi...
International audienceThis research shows that a single auditory exposure to fictitious brand names ...
title: The influence of advertising without message recall: the implicit effects of brand mere expos...
title: The influence of advertising without message recall: the implicit effects of brand mere expos...
title: The influence of advertising without message recall: the implicit effects of brand mere expos...
title: The influence of advertising without message recall: the implicit effects of brand mere expos...
title: The influence of advertising without message recall: the implicit effects of brand mere expos...
title: The influence of advertising without message recall: the implicit effects of brand mere expos...
title: The influence of advertising without message recall: the implicit effects of brand mere expos...
title: The influence of advertising without message recall: the implicit effects of brand mere expos...
title: The influence of advertising without message recall: the implicit effects of brand mere expos...
title: The influence of advertising without message recall: the implicit effects of brand mere expos...
grantor: University of TorontoInvolvement is widely regarded as an important construct in ...
grantor: University of TorontoInvolvement is widely regarded as an important construct in ...
Abstract Thanks to an experimentation, this research studies the effects of two broadcast sponsorshi...
Abstract Thanks to an experimentation, this research studies the effects of two broadcast sponsorshi...
International audienceThis research shows that a single auditory exposure to fictitious brand names ...
title: The influence of advertising without message recall: the implicit effects of brand mere expos...
title: The influence of advertising without message recall: the implicit effects of brand mere expos...
title: The influence of advertising without message recall: the implicit effects of brand mere expos...
title: The influence of advertising without message recall: the implicit effects of brand mere expos...
title: The influence of advertising without message recall: the implicit effects of brand mere expos...
title: The influence of advertising without message recall: the implicit effects of brand mere expos...
title: The influence of advertising without message recall: the implicit effects of brand mere expos...
title: The influence of advertising without message recall: the implicit effects of brand mere expos...
title: The influence of advertising without message recall: the implicit effects of brand mere expos...
title: The influence of advertising without message recall: the implicit effects of brand mere expos...
grantor: University of TorontoInvolvement is widely regarded as an important construct in ...
grantor: University of TorontoInvolvement is widely regarded as an important construct in ...
Abstract Thanks to an experimentation, this research studies the effects of two broadcast sponsorshi...
Abstract Thanks to an experimentation, this research studies the effects of two broadcast sponsorshi...
International audienceThis research shows that a single auditory exposure to fictitious brand names ...