Add to ORKGAxe management StratégiqueThis article presents the findings of an exploratory study into the role of culture in the deployment of purchasing portfolio strategies. Based on a questionnaire that was previously used in The Netherlands, a survey has been conducted among French purchasing professionals. A comparative analysis was performed on portfolio use, levels of buyer's and supplier's dependence and trust and commitment to identify whether national differences affect purchasers' perceptions and behaviors. The survey results show that cultural differences matter in developing and executing purchasing portfolio strategies
Title: Standardizing or adapting the marketing mix across culture Authors: Ingrid Bernier and Elise ...
This dissertation investigates the effects of country-specific or national cultural differences on b...
Financing business is the most difficult question in our days. The flow of capital became essential ...
Cahiers de Recherche du CERAG, n° 2006-33, 19 p.This article presents the findings of an exploratory...
National culture is likely to affect trust, commitment and dependence in buyer-supplier relationship...
In this paper, we investigate the influence of cultural proximity on retail investors' foreign inves...
The purpose of this qualitative study was to find out whether or not culture plays a critical role i...
Culture and differences in culture across the globe form an important aspect of marketing. One of th...
This study seeks to demonstrate the influences that cultural differences can have on the implementat...
Kraljic's purchasing portfolio approach has inspired many academics to undertake further research in...
Politicians and the media frequently refer to the Netherlands as a multicultural society. Everyone i...
Cette thèse examine les effets de la culture sur l’évaluation et l’intention d’achat des produits do...
Recent years have seen a huge growth in European cross-border mergers and acquisitions (M&A) and con...
When enterprises decide to expand operations to new foreign markets, they are encountered with the c...
The purpose of the article is to investigate the importance that differences in national culture cha...
Title: Standardizing or adapting the marketing mix across culture Authors: Ingrid Bernier and Elise ...
This dissertation investigates the effects of country-specific or national cultural differences on b...
Financing business is the most difficult question in our days. The flow of capital became essential ...
Cahiers de Recherche du CERAG, n° 2006-33, 19 p.This article presents the findings of an exploratory...
National culture is likely to affect trust, commitment and dependence in buyer-supplier relationship...
In this paper, we investigate the influence of cultural proximity on retail investors' foreign inves...
The purpose of this qualitative study was to find out whether or not culture plays a critical role i...
Culture and differences in culture across the globe form an important aspect of marketing. One of th...
This study seeks to demonstrate the influences that cultural differences can have on the implementat...
Kraljic's purchasing portfolio approach has inspired many academics to undertake further research in...
Politicians and the media frequently refer to the Netherlands as a multicultural society. Everyone i...
Cette thèse examine les effets de la culture sur l’évaluation et l’intention d’achat des produits do...
Recent years have seen a huge growth in European cross-border mergers and acquisitions (M&A) and con...
When enterprises decide to expand operations to new foreign markets, they are encountered with the c...
The purpose of the article is to investigate the importance that differences in national culture cha...
Title: Standardizing or adapting the marketing mix across culture Authors: Ingrid Bernier and Elise ...
This dissertation investigates the effects of country-specific or national cultural differences on b...
Financing business is the most difficult question in our days. The flow of capital became essential ...