Changing the Channel to Salvation: Television\u27s Influence on Religion

The revolution in mass communication has been a strong shaper of American culture (Hadden 38). Our ability to provide instantaneous global communication has resulted in an enormous flooding of information, images, fads, and fashions via television, radio, films, and computers. Because over 50 percent of all Americans watch some form of religious television (Oden 34), it is important to understand how both religion and public perception of televangelists have been changed by the onslaught of mass media