Representation of Pragmatic Declarative Candidates of Public Officials: Case Study of Candidate Communication of Bandung Mayor, 2018, Indonesia

This research describes analytically the pragmatic expression of the public leader, the Bandung municipal candidate. The metode used is an analytic descriptive with the technic of data collection involved documentation study, the records of Bandung municipal candidate’s expressions in champagne. This research showed that the politic statement of a public leader becoming the Bandung municipal candidate has already completed the politeness of the language. It connected with after the companies over there is no indication from the public as the demonstrate. The form of the pragmatic and declarative has completed the politeness of the language. As the recommendation from the research is the language communicated by the public leader having been polite is better kept or progressed. It showed public leaders are the figure who will be imitated by the public in the case of language expressions (statements). Index Terms-Pragmatic, declarative, communication, public leaders