E-Tailing In India –An Overview

The online retail market has evolved and grown significantly over the past few years. The Indian retail market is witnessing a revolution. The growth of internet has enabled the newretailformatofthevirtualretailer to emerge and forced the existing retailers to consider e-tailing model of retailing as well. The Internet has changed the consumer’s shops in many ways not just in the digital domain, but also in the physical world. In the era of globalization, companies are using the internet technologies to reach out to valued customers and to provide a point of contact 24 hours a day, 7 days a week. In this paper, I have explained about an overview of e-tailing in India