The Role of Sensemaking and Organizational Identification in Employee Engagement for Sustainability

This exploratory study examines how sensemaking and organizational identification occur inside an organization and how they can affect how employees engage in managing for sustainability. Qualitative data suggest a positive effect of organizational identification on support for sustainability goals and actions and, conversely, how individual sustainability actions may in turn increase organizational identification. The findings from interviews of a sample of eight companies reveal many different goals, challenges, and means of seeking sustainability. Analysis points toward the dynamics of cognitive and emotional processing across this diverse sample, suggesting implications for practitioners and further research