Heritage and tourism in China: challenges and critical approach

This chapter explores the challenges of heritage and tourism studies in China. Current scholarship is often conceived from Western sociological and anthropological concepts that might lead to a generalization or misrecognition of the complexities involved within Chinese historical, social and political context. The question of how to mitigate these generalizations is therefore important to examine the dynamic landscape of heritage tourism in China. By listing several conceptual and methodological features, this chapter proposes a critical approach that is centred within Chinese problems and contexts. More specifically, I argue that studying heritage tourism in China should acknowledge the cultural history of heritage and tourism practices, the current geopolitics of nation states, and the emergence of individual romantic consumption that shapes tourism motivation and behaviour. Such an approach can contribute to critical global issues of heritage tourism without falling to the Western-centric logics of dichotomies such as real/fake, sacred/secular, and nature/culture