The study aim of this research is to analyze and discuss the influence of store image on purchase intention mediated by brand awareness and brand attitude on gold investment in Indonesia. The population in this study is all people who invest in gold in Indonesia with a sample of 130 respondents. Data collection techniques through the distribution of questionnaires. Analysis of the data in this study using SmartPLS version 3.0. The sampling technique in this study uses purposive sampling and data testing techniques used in this study include the outer model consisting of convergent validity, discriminant validity, composite reliability, Cronbach's alpha and multicollinearity tests as well as the inner model consisting of coefficient determin...
This study aims to determine the effect of advertising attractiveness and brand awareness on buying ...
This study examines the extent to which brand image can affect the purchase intentions of a product....
Purchase intention is an interesting discussion to be explored in marketing science, because it will...
Research aim to analyze influence of 1) Brand Awareness on Trust, 2) Brand Image on Trust, 3) Brand ...
Increased buying interest in consumers is an activity to win the competition within the retail indus...
The purpose of this study was to find out how the influence of brand awareness and brand image on pu...
Increased buying interest in consumers is an activity to win the competition within the retail indus...
.This research is entitled "The Influence of Brand Image, Perception of Ease and Perception of Risk ...
Purchase intention is consumer behavior that arises in response to objects that indicate the desire ...
ABSTRACT This study aims to determine the effect of brand image on the intention to buy Wuling produ...
This study aimed to determine the effect of store image, value consciousness, price image, attitude ...
This research is a type of quantitative research on Sociolla online shopping users. The title of th...
This study aims to determine the effect of brand awareness, brand image, and burden of trust on purc...
This study aims to find out how brand image, ewom and brand awareness have an influence on purchasin...
This study discusses the Effect of Brand Awareness and Brand Image on Purchase Intention with Percei...
This study aims to determine the effect of advertising attractiveness and brand awareness on buying ...
This study examines the extent to which brand image can affect the purchase intentions of a product....
Purchase intention is an interesting discussion to be explored in marketing science, because it will...
Research aim to analyze influence of 1) Brand Awareness on Trust, 2) Brand Image on Trust, 3) Brand ...
Increased buying interest in consumers is an activity to win the competition within the retail indus...
The purpose of this study was to find out how the influence of brand awareness and brand image on pu...
Increased buying interest in consumers is an activity to win the competition within the retail indus...
.This research is entitled "The Influence of Brand Image, Perception of Ease and Perception of Risk ...
Purchase intention is consumer behavior that arises in response to objects that indicate the desire ...
ABSTRACT This study aims to determine the effect of brand image on the intention to buy Wuling produ...
This study aimed to determine the effect of store image, value consciousness, price image, attitude ...
This research is a type of quantitative research on Sociolla online shopping users. The title of th...
This study aims to determine the effect of brand awareness, brand image, and burden of trust on purc...
This study aims to find out how brand image, ewom and brand awareness have an influence on purchasin...
This study discusses the Effect of Brand Awareness and Brand Image on Purchase Intention with Percei...
This study aims to determine the effect of advertising attractiveness and brand awareness on buying ...
This study examines the extent to which brand image can affect the purchase intentions of a product....
Purchase intention is an interesting discussion to be explored in marketing science, because it will...