Pengaruh Citra Merek dan Diferensiasi Produk Terhadap Keputusaan Pembelian Laptop Acer

This study aims to analyze the effect of brand image and product differentiation on purchasing decisions on Acer Laptops. The population and sample in this study are people who have used Acer laptops and the number of respondents as samples in this study were 100 people. Sources of data used in this study is primary data. Methods of data collection by using a questionnaire. Data analysis using SPSS 25. The results of the analysis in this study indicate that brand image has a significant effect on purchasing decisions and product differentiation has a significant effect on purchasing decisions