Pengaruh Promosi Dan Kualitas Pelayanan Grabfood Terhadap Kepuasan Pelanggan Di Masapandemi Covid 19 Di Kota Klaten

This study aims to analyze the effect of promotion and service quality with tangible, reliability, responsiveness, assurance, empathy dimensions on customer satisfaction. Quantitative research design with causality design. The population of this study is the number of GrabFood customers in Klaten Regency whose number is unknown. The research sample size is 100 respondents using the Leedy formula. Sampling using purposive sampling. Data collection through the distribution of a list of questions or questionnaires to GrabFood customers in Klaten Regency. This research was conducted to test the instrument, namely validity and reliability and the classical assumption test, namely normality, multicollinearity and heteroscedasticity tests. Data analysis used descriptive statistical test and multiple linear regression test with a significance of 5%. The results of the study showed that promotion had a positive and significant effect on customer satisfaction, tangible and assurance had no positive and significant effect on customer satisfaction, while reliability, responsiveness and empathy had a positive and significant effect on customer satisfaction