Manajemen Pemasaran Pendidikan Sekolah Dasar Islam Terpadu Bina Insan Luhur Kartasura Tahun Pelajaran 2021/2022

This study aims to describe the planning, implementation, and evalution of marketing management education in SD Islam Terpadu Bina Insan Luhur KartasuraSurakarta. The research approach is qualitative, using observation, interviews, and documentation. Data analysis techniques used are interactive models and triangulation of data to chek the validityof data. The result of this research is education marketing management in SD Islam Terpadu Bina Insan Luhur KartasuraSurakarta using marketing mix strategy which includes product, price, promotion, place, people, process and physal evidence. Some of the approaches used in strengthening educational marketing are the formation of PPDB committees, large family approaches, cooperating with kindergartens, working with mass media to attract piblic interest and publications online. Improve the quality of schools supported by the existence of various programs and extracurricular to meet the needs of the community in following the development of an increasingly advanced era. While the supporting factor is graduates from SD Islam Terpadu Bina Insan Luhur KartasuraSurakarta enough to be widely known and the enhibiting factor is the school rules with the number of students in an education hall so that the school is not able to accept all the students who register