Pemilihan Lokasi Outlet Bank Baru Di Kabupaten Sukoharjo Dengan Metode Analitycal Hierarchy Process (AHP)

This study aims to determine the priority of costs, facilities, accessibility and growth potential along with sub-criteria and objectives in determining the location of new outlets in the Sukoharjo With Method Analitycal Hierarchy Process (AHP). The sample used as many as 20 respondents with 4 groups of proportions which I include the leadership of Sukoharjo, consumers (business actors), community leaders, academics and the government. Data was taken by using a questionnaire comparing the criteria and sub-criteria with a scale of 1-9. The analysis tool uses the Analytical Hierarchy Process (AHP). The findings show that in determining the location of new BNI outlets, the priority needs to be 1) on growth potential; 2) Facilities; 3) Accessibility; 4) Cost. In terms of growth potential, priorities need to be emphasized: 1) distance from marketing targets; 2) distance from other branches. In facilities, the priority needs to be emphasized is 1) on security (from robbers and thieves); 2) Legality of Licensing; 3) Land Availability/Land Area; 4) Infrastructure Condition. In terms of accessibility, the priority needs to be emphasized are: 1) on the ease of customer access; 2) easy to find; 3) distance from the highway; 4) traffic to the location is smooth. Finally, the cost aspects that need to be prioritized are ) the need for minimal building repair costs; 2) cheapest rental rates. Then the location determined based on the priority is (1) on Jl. Sukoharjo – Tawangsari (Utara Tugu Tawangsari); (2) Jl. Tawangsari – Klaten (Area Pasar Tawangsari); (3) Jl. Tawangsari – Weru ( Area Pasar Tawang); (4) Jl. Raya Watu Kelir (Area Pasar Watu Kelir); (5) Jl. Raya Tawangsari – Wonogiri (Area Pasar Bulu) (6) Jl. Raya Tawangsari – Wonogiri (Area Desa Tiyaran)