Pengaruh Earning Per Share, Total Assets Turnover, Dan Net Profit Margin Terhadap Harga Saham Melalui Return On Assets (Studi Empiris Pada Perusahaan Sektor Consumer Goods Yang Terdaftar Di Bei Tahun 2017-2019)

The purpose of this study is to examine (1) influence of earning per share, total assets turnover, and net profit margin to the stock price (2) influence of earning per share, total assets turnover, and net profit margin to the stock price via return on assets. The sample of this research is the consumer goods sector companies listed on the Indonesia Stock Exchange in 2017-2019 by using the purposive sampling method. There are 120 companies which fulfilling criterion as this research sample. The analysis method of this research is using Moderated Regression Analysis (MRA). The result of this research shows that (1) earnings per share affected to the stock price (2) total assets turnover has no affect to the stock price (3) net profit margin has no affect to the stock price (4) return on assets is disable to moderate the stock price (5) return on assets is able to moderate the relation of earning per share to stock price (6) return on assets is disable to moderate the relation of total assets turnover to stock price (7) return on assets is disable to moderate the relation of net profit margin to stock pric