15 pages, 23 figures.International audienceThe primordial inflation dilutes all matter except the quantum fluctuations which we see in the cosmic microwave background (CMB) radiation. Therefore the last phases of inflation must be embedded within a beyond the Standard Model (SM) sector where the inflaton can directly excite the SM quarks and leptons. In this paper we consider two inflaton candidates LLe and udd whose decay can naturally excite all the relevant degrees of freedom besides thermalizing the lightest supersymmetric particle (LSP) during and after reheating. In particular, we present the regions of the parameter space which can yield successful inflation with the right temperature anisotropy in the CMB, the observed relic density...