This psychoanalytic study of affective labour focuses on its two central elements: human contact and love. It is based on a multi-sited organizational ethnography of the fine-dining sector in Istanbul, Turkey, where new restaurant areas known as ‘show kitchens’ place chefs in face-to-face contact with patrons. To understand the psychosocial processes of affective production, we analyze chefs’ and patrons’ experiences of encounters in and around ‘show kitchens’. We demonstrate that affect is produced through unconscious contact mediated by socio-cultural representations, which are hegemonized by the ethos of love for one’s job. We contribute to the extant literature on affective labour by studying the desirous interplay between producers and...