The online genetically modified food debate : digital food activism, science and alternative knowledges

The aim of this paper is to fill a research gap to show how ‘below the line’ comments can be used for digital food activism. As the study focuses on genetically modified (GM) crops and foods, the study also reveals the narratives deployed by commenters in this particular debate. This paper attempts to provide an answer through a qualitative data analysis using a grounded theory approach and a discourse analysis. The findings reveal a lack of trust in science and political authority, and the use of alternative knowledges by digital food activists. The paper concludes by discussing how this study adds to the understanding of digital food activism. Whilst the below the line comments as a form of digital food activism may not connect to action in the non-virtual world, they do offer an opportunity for debate