Add to ORKGtextThe academician-practitioner gap has been long discussed within the advertising community. There has been extensive literature published, numerous organizations formed and changes made in the academic and practitioner worlds, all to address and help close the gap. This report is an analysis of the academician-practitioner gap, what it entails, why it exists and what must be in place to begin properly reducing the gap.Advertisin
There is consensus about the existence of an academic–practitioner gap in management studies. Howeve...
This paper suggests the traditional academic advertising research model is likely broken, given the ...
This Viewpoint focuses on the debate in market research around the gap between academia and practiti...
textThe academician-practitioner gap has been long discussed within the advertising community. There...
La bretxa academicoprofessional publicitària és un fenomen que ha cobrat rellevà...
The existence of the academic and practitioner gap is readily acknowledged and discussed in some adv...
The existence of the academic and practitioner gap is readily acknowledged and discussed in some adv...
In marketing, as in other areas of management studies, there is a feeling abroad that lines of commu...
Jean M. Bartunek and Sara L. Rynes note the recent spike in journal articles across management schol...
For decades, many academicians have expressed concern about the gap between themselves and practitio...
Some concerns in the field of Business Management regarding the gap between theory and practice have...
This paper lays out a framework for understanding the academia-practitioner gap. In this framework, ...
ABSTRACT In marketing, there is a clear divide between academics and practitioners. However, there a...
In marketing, there is a clear divide between academics and practitioners. However, there are f...
The relationship between academia and practice, particularly to do with knowledge production through...
There is consensus about the existence of an academic–practitioner gap in management studies. Howeve...
This paper suggests the traditional academic advertising research model is likely broken, given the ...
This Viewpoint focuses on the debate in market research around the gap between academia and practiti...
textThe academician-practitioner gap has been long discussed within the advertising community. There...
La bretxa academicoprofessional publicitària és un fenomen que ha cobrat rellevà...
The existence of the academic and practitioner gap is readily acknowledged and discussed in some adv...
The existence of the academic and practitioner gap is readily acknowledged and discussed in some adv...
In marketing, as in other areas of management studies, there is a feeling abroad that lines of commu...
Jean M. Bartunek and Sara L. Rynes note the recent spike in journal articles across management schol...
For decades, many academicians have expressed concern about the gap between themselves and practitio...
Some concerns in the field of Business Management regarding the gap between theory and practice have...
This paper lays out a framework for understanding the academia-practitioner gap. In this framework, ...
ABSTRACT In marketing, there is a clear divide between academics and practitioners. However, there a...
In marketing, there is a clear divide between academics and practitioners. However, there are f...
The relationship between academia and practice, particularly to do with knowledge production through...
There is consensus about the existence of an academic–practitioner gap in management studies. Howeve...
This paper suggests the traditional academic advertising research model is likely broken, given the ...
This Viewpoint focuses on the debate in market research around the gap between academia and practiti...