In depopulating rural areas, one of the main issues is how to deal with the decline of local facilities such as schools, post-offices and shops. It is often feared that closure of a local facility will negatively affect the accessibility of that service and the liveability of the village. This paper examines how villagers experience the loss of a small local supermarket. Building on the concept of sense of place, we examine how people's attitude towards place-change relates to the functional, social, symbolic and emotional meanings a supermarket can have for individuals and for a community. A survey (n = 312) was conducted shortly before the closure of the supermarket in Ulrum, a depopulating village in the rural North of the Netherlands. T...